The calendar has reset itself and along with it our hopes and aspirations for the year ahead.
On this 2nd day of the year I think it’s important to note the significance of January 15th. That’s the date that most people abandon their goals and resolutions for the New Year. For a variety of reasons we only make it 15 days out of 365.
My question for you in the first week of this bright and shiny New Year: Are you going to allow yourself to be included in that 92% of the people who don’t fully embrace the work required behind achieving goals? Or are you going to be part of the 8% that fully achieves their goals?
Today we look at the element of being Customer Centric, which means making your customers the greatest priority in your business.
With this element in mind, I want to also ask you to think of how this critical fundamental that will make your business thrive in 2017. As you begin to get serious this week in putting the final polish on your goals for the year ahead how do your current customers fit into the equation?
For today’s letter I am going to share with you both a written and audio version of my rendition of Clement C. Moore’s “The Night Before Christmas” as my form of content this week I hope that you enjoy.
Perhaps one of the hardest feats to accomplish in running a business today is not allowing distractions to pull us away from where we really want to go. These distractions put us at risk of not achieving the most meaningful tasks that sometimes seem the most difficult to accomplish.
These tasks I am talking about are the ones that make us unique as we get our messages out into the world. Those unseen tasks that demand us to fully strive forward in achieving the vision that is brewing deep inside of us.
Last week I shared with you element one of the Marketing Warrior - Creativity.
Are you ready for element two?
This element makes us pay extra special attention as we wrap up the current year already in progress and begin to envision what the next year of our lives will lead us towards.
This second key element is Clarity – an essential for each and every one of us as we look towards identifying our true goals and dreams. Especially as you look towards how you share it through your messages to outside world
What are the elements that take us away from our craft – that main thing we enjoy performing the most and would prefer spending our days doing?
This question is what led me on my quest to write my new book the Marketing Warrior.
The vision I had in writing this book is really how do we let our best self-shine consistently. All the while insuring that we are inspiring our customers to allow them to know what we are up to in our business on a regular basis.
Sometimes victory takes a little longer than we initially expected.
Currently we are in the middle of what has turned into a pretty major home remodel. This project started from a little vision my husband had that quickly got bigger and bigger as the two of us collaborated over it.
We saw the need, or the dirt as Louise Hays shares in todays quote, and we were ready to create an element to our home that will make a major difference the moment you walk in our front door.
As the words for today’s Victory Letter start to ooze from my brain I keep thinking what it is that actually happens to get us past the expected mile. In a world that can throw so much at us in a given day, the one human strength we each possess that rises us up past the daily grind - it is willpower.
The ability to move past the adversity and downfalls of our lives with the needed belief and faith, even when the cards seem stacked against us we head towards what matters most. I can think of so many examples in the last few weeks where I have seen willpower in action.
Unless you have been living on an island somewhere, you are as painfully aware as I am that here in the United States tomorrow is Election Day.
I know that I need to tread lightly in the area of politics here in the confines of the Victory Letter realizing that my readers share a wide spectrum of political beliefs. It’s important to me to honor and respect each individual’s beliefs something that I think has been lost in this grueling election process.
Life is short and we never really know when it’s going to be done. Something recently happened in my life to give me another big wake up call and reminder about making the most of each given day.
I had gone to the Woodland Park Chamber of Commerce to give a workshop on email marketing and as has been my experience with this particular chamber the audience was very interactive and ready to learn.
In this particular workshop there was one gentleman who stood out from the rest even from the moment I walked in the door. His name was John Carrigan and he was the first one there - having arrived 20 minutes early. Throughout the workshop he was fully engaged and asked many questions.
A deadline is a time limit to get something done and acts as milestone in the accomplishment of an achievement you desire. Without accountability to a given deadline it’s like adding more air to the wind. It really does not serve a purpose.
Without the measurement of when something must be done, it could take many years to get the things we want in our life accomplished.
Last week I traveled to my nieces wedding in Orlando, Florida. If you ever want to see the stress caused by the fear of not meeting a deadline, just talk to a bride just a few days before her wedding. For so many brides, their wedding day is the day they have dreamed of most of their life and doesn't really have the ability for a do-over.
Did you ever stop to notice that honesty takes a whole lot of courage?
There is a growing concern I have been observing lately - the avoidance of sharing honest feedback. It seems to be happening because of a fear in hurting the feelings of others or that maybe that others won’t like us anymore when we speak our truth.
People resist change. Most times people even resist talking about change! However, this element brings the potential for life altering transformation. What is your attitude and movement towards a current change you need to make in your life?
Why seek change? Because change brings growth and opportunities. Even if it seems quite uncomfortable and unwelcomed at first, our life progresses towards a new direction. The truth is we can get too comfy and cozy in our lives and this time of year it’s always a good reminder to see where you are standing when it comes to creating change for yourself.
Have you been noticing all the birds flying around in massive flocks these last couple of weeks in your part of the world? As the fall season gets into full swing here in Colorado I have watched the robins, geese and black birds hanging out with each other – sometimes literally hundreds together at a time.
Part of their gathering together is migration patterns as they begin to move to different climates. Some of it as well is that they are foraging together to get the abundance of the fall harvest from seeds in my garden to the corn leftover in the nearby fields.
This time of year can be exhausting as we leave the quieter days of summer behind. The noise of our life can be distracting, including the “dirty feet” of others who pull us into their wants and needs as Gandhi shares in today’s quote.
Cuddling into my sweaters on these cold mornings brings a new essence which makes me look further into the changes within the inside world of my mind as well.
To honor the summer coming to a close I attended a yoga retreat with my daughter in a beautiful spot here in the mountains of Colorado.
Hopefully you have had time over the weekend to quiet your mind and are now ready to get back into action with all the tasks that need your attention.
As you look at your week ahead, what are the absolute items that you must achieve in your life to make you feel satisfied? Perhaps it’s that big project that must be started, the content that needs to be created, or maybe those people you recently met that you want to follow-up with.
It’s great to put together that list at the beginning of the week and feel motivated to get all those to-do item done, but as is true with my own life it seems that there are always a few things at the end of the week that even with 12-hour work days I just can’t seem to check off the list.
In the Victory Letter last week I shared some thoughts around creating good habits to help us from our distractions. This week how about we talk about distractions that have become a bad habit?
First, let’s clarify what quantifies as a distraction. The dictionary states that it is, “A thing that prevents someone from giving full attention to something else and creates extreme agitation of the mind or emotions.”
Last week I disconnected my home phone number, a landline that I have had since we moved into our home 24 years ago. What I had come to realize was that it had in fact for the most part become a distraction. Something I had been putting up with for a number of years.
Last week our Victory Circles embarked on a 30 day-challenge to create an audio recording, or photo or video every day. The goal is to get focused on creating content that will drive their marketing efforts.
Not an easy challenge to be sure, however, the end results will be extremely beneficial for each person who actually does it. The key and the reason to do any kind of a challenge is to get yourself into the habit of doing something of value in your life: whether it is to get healthier or to build your business skills.
We did it! We lost our minds a bit, opened our hearts a lot, and become proud new parents of a furry baby girl that we have named Luna Marie.
The many new elements of this 8-week old yellow lab coming into our lives have me looking at the world a bit differently. Reminding me a lot of my early days as a Mom to other puppies along way and my human kids as well.
It has re-energized my respect for parents everywhere and all they do in juggling parenting with everything else. Especially those who run a small business – a baby all in itself at times!