Create Authentic & Consistent
Customer Engagement

With this program, you will become the funnel of information your clients and potential clients count on.

Effective Email Marketing requires an understanding of how users engage with information and why they sometimes don’t. That's why we have created this program which gives you a solid foundation of this modern marketing tool.

The 5 Essentials of Rich Content

1) Enrichment - What can your message add to the lives of others? How can you be the funnel of information for what interests them while sharing your expertise and knowledge to a pre-qualified audience.

2) Endurance - Build a list that lasts the test of time as you create an expectation from your audience with consistent content derived from a well thought out content calendar that shares your business expertise. 

3) Engagement - Create the coveted know, like and trust factor as you inspire and motivate your interested audience to become raving fans. 

4) Expertise - Create messages that people read and look forward to because you are an expert that people come to for the right information. This will cross over into blogging and social media as well.

5) Edutainment - The learning entertainment value that your product possesses or can begin to possess through interactive media –  most especially video.


cheri ruskus

Meet Your Instructor: Cheri Ruskus

Business Strategist & Victory Circles Founder

In our modern era of over-information, I want to make sure that I can properly help small business owners get the right information along with a strong skill set to follow through with their ideas and achieve Victory.

With over 20 years of entrepreneurship under my wings, the thriving new digital marketing platforms are allowing small businesses to compete easily and effectively with big companies that have dominated the market for so many years.

What is now getting the sale is the connection the user has to your brand. At the every end of a comment or a 'like', or a 'share' is a real person who feels a connection that particular piece of content. That's why I created this program - to get you consistently creating great content around a product or service that engages with your customers and potential customers.


Effective Email Marketing Course Outline


Module 1
The Message

  • Learn content strategies and insights as to what works and what doesn’t
  • Get clear on your short term and long term strategies
  • Learn when to borrow and when to create
  • Understand keywords and subject lines

Module 2
The Audience

  • Define and understand your target audience 
  • Where to start and expand current lists
  • Engaging joint venture partners with promotional launches or events   

Module 3
The Look

  • Embracing your brand in the email template you choose
  • Explore options in the Constant Contact technology
  • Current layout evaluations: what is working and what is not!

Module 4
The List

  • Learn the psychology behind opt-ins as well as what works and what doesn’t
  • Understand the basic technology piece to having online and mobile opt-ins working  
  • Build an auto responder campaign
  • The importance of testing, testing, testing!   

Module 5
The Results

  • Report results and Search Engine Optimization
  • Look at what "open" and "click through" rates mean
  • How to measure and adjust your results

Module 6
The System

  • Creating a system that delivers consistently
  • Moving towards long-term success for years to come
  • Getting clear on who will do what

effective email marketing

The next step requires ACTION

We want to help you succeed, but first we have to know you're truly committed to your growth. To get the results you are seeking, it's going to take consistent action and commitment on your part. The cost to join this program is 2 monthly payments of $97.  You know what happens if you don't take the next step... but what you don't know is what happens when you do. 

Get Immediate Access. 100% Money Back Guarantee.

Student Testimonials

Thank you! Thank you! For all you did to get me redirected and on my path with my website and blog. In the process creating the supportive structure for me to express myself differently and effectively was a great gift Cheri!
— Jani McCarty, Love & Light Transformational Life Coach
The e-mail marketing class was great! Cheri has a laser focus on the details and nuances of Constant Contact extending to electronic communication in general. She exhorts you to see and understand how these apply to the marketing strategy of your business right now. This was just the kind of coaching I needed.
— Art Ives, The Way of Running
Cheri’s Effective Email Marketing workshop really works! The content is excellent and very professionally delivered. Cheri’s knowledge is superb and she provides so much value, which is very typical of Cheri. And, most importantly, it got me off dead center because I had been procrastinating about getting my blog and email notifications going. I’m blogging weekly now and look for every opportunity to expand my all important list. Thank you, Cheri. You helped me reach one of this year’s goals!
— Joanne Thompson, Yoga for Self
Working with Cheri and the Victory Circles team helped me launch the first phase of a website that I’ve dreamed of for years and, at long last, send the inaugural issue of a weekly newsletter. I’ve only just begun, and Cheri’s Email Marketing Mastery course is helping me continue to stay clear and focused as I move toward this dream.
— Cindy Reinhardt, SuccessZone