Create Authentic & Consistent
With this program, you will become the funnel of information your clients and potential clients count on.
Effective Email Marketing requires an understanding of how users engage with information and why they sometimes don’t. That's why we have created this program which gives you a solid foundation of this modern marketing tool.
The 5 Essentials of Rich Content
1) Enrichment - What can your message add to the lives of others? How can you be the funnel of information for what interests them while sharing your expertise and knowledge to a pre-qualified audience.
2) Endurance - Build a list that lasts the test of time as you create an expectation from your audience with consistent content derived from a well thought out content calendar that shares your business expertise.
3) Engagement - Create the coveted know, like and trust factor as you inspire and motivate your interested audience to become raving fans.
4) Expertise - Create messages that people read and look forward to because you are an expert that people come to for the right information. This will cross over into blogging and social media as well.
5) Edutainment - The learning entertainment value that your product possesses or can begin to possess through interactive media – most especially video.
Meet Your Instructor: Cheri Ruskus
Business Strategist & Victory Circles Founder
In our modern era of over-information, I want to make sure that I can properly help small business owners get the right information along with a strong skill set to follow through with their ideas and achieve Victory.
With over 20 years of entrepreneurship under my wings, the thriving new digital marketing platforms are allowing small businesses to compete easily and effectively with big companies that have dominated the market for so many years.
What is now getting the sale is the connection the user has to your brand. At the every end of a comment or a 'like', or a 'share' is a real person who feels a connection that particular piece of content. That's why I created this program - to get you consistently creating great content around a product or service that engages with your customers and potential customers.
Effective Email Marketing Course Outline
- Learn content strategies and insights as to what works and what doesn’t
- Get clear on your short term and long term strategies
- Learn when to borrow and when to create
- Understand keywords and subject lines
- Define and understand your target audience
- Where to start and expand current lists
- Engaging joint venture partners with promotional launches or events
- Embracing your brand in the email template you choose
- Explore options in the Constant Contact technology
- Current layout evaluations: what is working and what is not!
- Learn the psychology behind opt-ins as well as what works and what doesn’t
- Understand the basic technology piece to having online and mobile opt-ins working
- Build an auto responder campaign
- The importance of testing, testing, testing!
- Report results and Search Engine Optimization
- Look at what "open" and "click through" rates mean
- How to measure and adjust your results
- Creating a system that delivers consistently
- Moving towards long-term success for years to come
- Getting clear on who will do what
The next step requires ACTION
We want to help you succeed, but first we have to know you're truly committed to your growth. To get the results you are seeking, it's going to take consistent action and commitment on your part. The cost to join this program is 2 monthly payments of $97. You know what happens if you don't take the next step... but what you don't know is what happens when you do.
Get Immediate Access. 100% Money Back Guarantee.