Become a master of your marketing.
Marketing for your business should be treated just like a laboratory.
Why? Because when done right, it provides your business with controlled experiments and measurements based on what has worked previously, interwoven with new concepts as well as current trends and influential market changes.
If you have randomly been throwing whatever you can into your marketing without a clear strategy and plan, your marketing laboratory isn’t serving you with the ultimate goal of increased business revenue.
The Marketing Mastery Program is your solution to learn how to get clear and consistent with your marketing strategies. Develop systems to discover and implement the proper marketing tactics that create authentic and consistent customer engagement as a result.
The reality is that marketing doesn’t happen overnight and with that in mind, this program has been designed to run over the course of one year in order to evaluate your progress along the way. This will allow you to make the necessary adjustments and changes as we go towards your successes – together.
Marketing today is not just about using social media, or having a nice big billboard on the highway. There are so many components that make up modern marketing that most small businesses struggle to just try and keep up. The goal with this program is have you change your approach to have it integrate with everything else that you are doing within your business so that marketing in fact happens all the time – not just when you “find” the time.
We will start at the basics of creating a plan, and then incorporate the key ingredient to our program. You will have the ability to learn and grow within the rich context of bi-monthly live coaching sessions that expand what you have learned through the detailed online program and real world implementation
See below for our full course outline.
MODULE 1: MARKETING PLAN CREATION
- Review what has worked and what has not in order to create your marketing and sales plan for the year ahead.
- Get clear on your why and what is actually driving your marketing initiatives.
- Create business goals moving forward that are attainable and driven through monthly strategies.
- Define your target audience clearly and succinctly allowing you to focus your efforts towards the market sector that is what we will call your sweet spot.
- Uncover the pain points that your product or service resolves.
Everything always works much better when it is guided by a plan. With complete clarity on the revenue goals you want to achieve we will take a hard look at the strengths within your company already, and what other resources may be required. We will then be ready to head into Module 2 ready to create a budget and the core of your marketing efforts your website.
Module 2: Website & Marketing Budget
- Create a marketing budget based on tried and true methodologies for how much you should be spending on marketing. No more guessing.
- With budget in hand clearly understand how much you should or shouldn't be spending on your website and the options available to you.
- Empower your business to have full control over your website as you create a plan for a website that best represents your company and gets the needed conversion you are looking to achieve.
- Learn the basic for SEO (Search Engine Optimization) and the keywords that are important for content on your site.
- Create as part of your marketing plan consistent site updates always giving reasons for visitors to return to your site.
Whether you are marketing online or offline, your website should provide a strong visual, informative, and social proof platform that showcases how you actually are the best at what you do.
MODULE 3: MARKETING Calendar
- Create a content calendar system that gives your target audience what matters most to them when they need it.
- Learn the tips and tools for creating consistent content week after week - month after month - that you can use across all platforms.
- Allow yourself to save precious time by knowing what is coming up and planning accordingly.
By putting a strong marketing calendar into place, your time spent in this area of your business will become much more productive and effective. Your marketing calendar will align with product releases/events, industry changes, and content that is most relevant for your target audience.
MODULE 4: Email Marketing
- Fully understand how email marketing is and isn't working in today's marketplace.
- Include in your marketing plan when and how your email messages will get out.
- Build a strong presence and message that consistently reaches out and touches your current and potential customers.
- Create a winning template that gets reader engagement.
- Compile and build a strong permission based mailing list.
Email puts your brand’s message directly into the inbox of your target audience. With today’s technology, you have the ability to fully see the results of who engages with your email, and from that you can make modifications and improvements to make this process hugely successful.
MODULE 5: Blogging, Positioning, & Branding
- Understand your voice as an expert in your field or industry and how to best project it.
- Gain the insight in how consistent blogging enhances your SEO rankings by giving your website fresh content.
- Guest blogging and article writing for other online publications and websites.
- Creating a brand that is consistent across all platforms.
Share your content to a like-minded audience and position yourself as a thought leader in your industry. From updating your blog on your website to guest blogging, we will be diving into how can you can gain further clarity on where you want to be positioned as an expert in the marketplace.
MODULE 6: Marketing Meets Sales
- Understand when marketing actually gets turned over to sales.
- The power in creating programs that new customers can easily move into.
- Not forgetting your current customer base in the process with systems for keeping them in the loop.
- The critical importance of having a sales system in place that includes follow-up and customer service.
Up to this point in this program the focus has been on marketing fairly exclusively and in this module we are going to spend the needed time to talk about how the shift happens from marketing into a seamless sales system. Here is where we will insure that you are catching the sales your marketing is creating.
MODULE 7: Linked IN
- Learn the importance of the social media platform LinkedIn
- Insure your profile is strong in all the right places and connect to get to the magic 500+ number quickly and easily.
- Understand the SEO (search engine optimization) and networking power of LinkedIn.
By engaging with other professionals on the Linked IN social platform, you begin to stay top of mind and provide social proof of your credentials.
MODULE 8: Collaboration & Partnerships
- Create a list of potential joint venture partners based on their needs and reach combined with what you bring to the table.
- Explore the needs of others and how your work together can bring together joint marketing efforts.
- Dive deeper into the importance of educational programs from webinars to live education events that you can partner in.
- Create an implementation plan of bringing these programs and ideas to life as you create win/win opportunities.
Combine your network with the network of others in order to maximize the spread of your message. From customers, to vendors, to sometimes even your competitors, anyone can make great joint venture partners from events, to educational element and in utilizing other marketing mediums.
MODULE 9: Photos And Videos
- Learn how to take great photos
- Learn how to record videos and develop confidence in front of the camera.
- Get access to the private 30 day video challenge where you will make a prompted one-minute video every day for 30 days.
In this module we will be looking at that need to create videos that let the personality of your business shine. First through the power of creating videos and secondly
MODULE 10: Social Media
- Review your social media plan that is part of your overall marketing plan and strategy focusing on the most important to your target audience first.
- Discuss current trends and demographics on these platforms as well as any new ones that may be popping up.
- Using Social Media as a research tool for your customers and competition.
- When to spend money and not spend money on social media as you then to decide if it is working to bring ROI.
During this module will discuss strategies on what these social media platforms users love as well as what is holding them back from further engagement. Keep in mind that the majority of where your particular target audience is hanging out will all be slightly different. Each business must be unique in this social media arena.
MODULE 11: REPORTS & ANALYTICS
- Set up systems for reviewing the analytic's of your website and how it has been performing.
- Understand your email marketing reports from open rates, to click-throughs and what content is engaging your audience.
- Social Media performance and which platforms are bringing you the best overall results.
- Decide from all this data what adjustments need to happen in your marketing efforts.
Here we will be concentrating on all your available data you have gathered, from your email marketing open reports to your website analytics, this is where we really look at the science of how people engage with your brand.
MODULE 12: Preparing for the Upcoming Year
With 11 months of consistent and well thought-out marketing under your belt, it’s now time to start planning for the long-term moving forward into the next year and the next.
How will you adapt when things inevitably change in the marketplace? We will make sure your tank is full of gas and your navigation is set to exactly where you want to go. By utilizing the vast amount of learning and growing that has been shared through the program, you will have a strong resource to start the cycle again for the year ahead.
Planning is powerful when done with a strong foundation of lessons and new tools learned along the way.