Many small businesses and organizations find themselves seeking the right strategies, tools, and tactics to make their marketing efforts as effective as possible. Between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month - there's a lot to keep up with. And there are only so many hours in each day.
The number of possibilities can feel overwhelming. This session will help make sense of the noise. We're going to show you how to make the most of the combination of email and social media for your business. When the session is done you'll have a greater understanding of marketing basics like goals and objectives.
- Learn what a "campaign" is and what to write about and offer in that campaign.
- Get some simple but powerful tips on how to get your messages opened and read, shared and socially visible.
- Understand the great tools you can use to help engage with your existing customers and supporters as well as expand your reach to new prospects.
- Throughout the session, you'll be given opportunities to capture your own ideas and build out the framework of your own "next great campaign."