Digital Marketing Trends for 2018

Digital Marketing Trends for 2018

Greeley Chamber of Commerce (map)

We are surrounded by technology, and that technology has changed the ways that businesses and customers interact. The changes permeate all aspects of business: running operations, designing and building products, overseeing human resources and education, tracking performance, and making projections and strategies. 

More than those, however, marketing is one of the areas most impacted by the rise of technology in recent years. Taking advantage of that technology and the avenues it creates for engagement between brands and consumers is at the heart of digital marketing. Digital marketing can be overwhelming, but it doesn't have to be! Join us at the Greeley Chamber for this presentation by Cheri Ruskus! 

In this seminar, we will look forward at just a few of the trends in digital marketing that we believe small businesses should be paying attention to in the year to come. We'll explore what the trends are and some simple ideas for jumping on and taking advantage of them.

 

Trends to be discussed include:

  • Digital marketing - Understand the importance and stop the overwhelm
  • Content marketing - The key factor in your digital marketing efforts
  • Targeting & Segmentation = Focus
  • Social Media updates and understanding where your customers are hanging out
  • Create your Marketing Lab by knowing your stats to make important decisions 
How to Create Engaging Content

How to Create Engaging Content

Innosphere, North Conference Room (map)

The time to spread your marketing messages through online content is NOW. 

No other time in the history of the human race have we been able to share our messages so easily and cost effectively. So the question is what have you been waiting for?

The truest answer for most busy business professionals is that they don’t know what to say or what information would be the most relevant to their audience.  Not to mention the time commitment to create rich content.

While many entrepreneurs and small business owners get slowed down thinking it’s technology that is stopping them from creating the content – more often than not it’s actually that they are stuck on what to say and when.

Cheri Ruskus is going to show you how to move beyond those roadblocks and start becoming a content hero!  For the past 16 years she has been getting her award winning Victory Letter to her tribe of small business owners via email every Monday morning.  

Learn how to attract, engage, and get your tribe to share your content with the people that matter to them.

We’ll dive into the simple framework for consistently creating great content… as well as other time saving tips including what to do when inspiration fades away.

Cost is FREE and lunch is included.

Social Media Essentials: How to Amplify Your ROI

Social Media Essentials: How to Amplify Your ROI

Boulder SBDC (map)

Effective marketers know that social proof is a key ingredient for today’s modern marketing tactics that dramatically influences buying decisions. Are you giving your organization the social proof and visibility it deserves by making the right choices with your social media marketing choices?

In this workshop, learn exactly what social proof is and find out ways you can leverage the social media marketing efforts for your business. We will discuss the top social media platforms today and decide which ones will provide the social proof you'll need to establish a trust-factor with past, current and potential customers.

Join us and discover:

  • Your Online Health Assessment to further understand where your business currently stands online.
  • The content your target audience is hungry to discover.
  • Which social media platforms will give you the highest ROI based on where your target audience is hanging out.
  • How to consistently establish and maintain your social proof online.

Sponsored by City of Boulder


Meet your speaker: Cheri Ruskus, The Victory Circles

Cheri has been an Entrepreneur in Boulder County since 1985 and a Business Coach since 1999. She has worked with 1,000’s of small business owners in taking a different look at the way they approach marketing in order to fully incorporate today’s modern marketing tools and in the process grow their businesses. The Colorado Small Business Development Center Network is partially funded by the U.S. Small Business Administration (SBA.) The support given by the SBA through such funding does not constitute an expressed or implied endorsement of any of the co-sponsors' or participants' opinions, products or services.

The Colorado SBDC is a partnership between the Colorado Office of Economic Development and International Trade, the SBA, Colorado's institutions of higher education and local development organizations

Fee: $ 40.00

Leveraging the Power of Instagram

Leveraging the Power of Instagram

Boulder SBDC (map)

With a handful of social media platforms out there how do you choose the best one for your business and how do you make it effective? In this workshop we are going to dig into two of the top business social media choices Instagram and Facebook for Business.

Since you must have a Facebook Business page in order to run a Instagram business account you will need both. Please come with your Instagram and Facebook Business Pages created.

To help you in that process, after you register for this workshop please go to this page that has information on how to link your Facebook and Instagram accounts together. Please set this up before we meet in order to get the most out of this workshop.

Sponsored by City of Boulder

Here are the takeaways you will get from this workshop:

  • Understand how these two social media platforms work with your Website and Email Marketing efforts to create the all-important social proof.
     
  • Discover the world of #hash tags deciding on the ones that will work best for your business. Create shortcuts to allow you to spend a minimum of 20 minutes per day on these platforms.
     
  • Develop a giving attitude when it comes to the content you create.
     
  • Understand the importance of photography on these platforms and insights on how you can create your own using your phone.
     
  • When you arrive at this workshop with your Instagram and Facebook Business Pages already created you will be able to leave this workshop with a strong understanding of how to grow your following and influence on these platforms.
     

Meet Your Speaker: Cheri Ruskus, Victory Circles

Cheri has been an Entrepreneur in Boulder County since 1985 and a Business Coach since 1999. She has worked with 1,000’s of small business owners in taking a different look at the way they approach marketing in order to fully incorporate today’s modern marketing tools and in the process grow their businesses. The Colorado Small Business Development Center Network is partially funded by the U.S. Small Business Administration (SBA.) The support given by the SBA through such funding does not constitute an expressed or implied endorsement of any of the co-sponsors' or participants' opinions, products or services. The Colorado SBDC is a partnership between the Colorado Office of Economic Development and International Trade, the SBA, Colorado's institutions of higher education and local development organizations

 


Fee: $ 40.00